The Bleach Blondes Purple Toning Shampoo is our best purple shampoo, with our trademark Pro-Blonde Complex™ to moisturise hair cuticles while enhancing hair's natural shine.
The lowdown: A toning shampoo that brightens blonde hair from root to tip while removing product build-up and excess oil.
You'll love it because: It doesn't leave hair feeling dry and brittle like most purple shampoos.
How it works: Neutralises ginger and grey tones from blonde hair.
The star ingredient: Brightens hair naturally with Chamomile, in addition to the colour balancing purple pigment.
Is it right for me? It's a classic favourite for bleached, balayage or highlighted hair.
The result? Blonde hair looks brighter and healthier, immediately.
The lowdown: A toning shampoo that brightens blonde hair from root to tip while removing product build-up and excess oil.
You'll love it because: It doesn't leave hair feeling dry and brittle like most purple shampoos.
How it works: Neutralises ginger and grey tones from blonde hair.
The star ingredient: Brightens hair naturally with Chamomile, in addition to the colour balancing purple pigment.
Is it right for me? It's a classic favourite for bleached, balayage or highlighted hair.
The result? Blonde hair looks brighter and healthier, immediately.