Make a Promise to Yourself, Celebrate the Nature Of Women. To smile at the world and see each day as a gift is the natural spirit of women and the inspiration behind Celebrate N.O.W. An entirely fresh perspective on fragrance, Celebrate N.O.W offers a singular lens on the world through the modern woman’s eyes, the ultimate reflection of her positive perspective. DISCOVER THE SCENT Accomplished, sophisticated, and perpetually curious, the Celebrate N.O.W woman understands that every day is something to be embraced. Unexpected, upbeat, and uniquely feminine, ESCADA Celebrate N.O.W. gives you the energy and the confidence to know you can conquer it all. And do it with grace and harmony.